In this episode, we talk about the power of niching. How can you create a niche in your business that helps you to stand out from the crowd and be able to charge premium prices? I aimed to give you an ideas filled show with plenty of examples of companies that have successfully niched and are ahead in their industry.
Business who have perfectly niched
Gyoza Guys: – Their obsession with gyoza and creating the perfect fried dumpling have grown them a cult following. They can be found at Maltby Street Market every weekend with, what seems like an endless pile of bamboo steamers full of gyoza.
The Dry Bar: – To noticing, as a mobile hairdresser, how popular her $40 blow drys were to opening the first Dry Bar in 2010 to growing the business to over 90 locations. Alli Webb is the perfect example of someone who has taken a niche and grown it to an incredibly successful business.