These may seem like a new medium but they have been around since around 2004. The number of people, business, brands podcasting is growing in popularity as well as those listening to podcasts. As I showed in the stats, there is huge amount of money in podcasting. That deal that Joe Rogan has just signed shows the power and popularity of this content medium. At least 51% of the US population has listened to a podcast and the split is pretty even between men and women almost being 50/50. It is an incredibly powerful form of content because people can listen to you anywhere. In fact, the stats show that most people listen to podcasts in their car.
Personally I love podcasting, it allows me to really show what I am about in my business, life and lifestyle and I also love the chance to interview amazing and inspiring women. People can really hear your voice, not just literally, but what you are about.
You can catch my podcast, The Angela Harkness Show on this website or subscribe via iTunes.
More and more people are setting up a podcast. What tends to stop people is they don’t think they have something to say and that people may not want to listen to. Another reason is I don’t know how to do it, I don’t have space.
I am the most non-auditory person and it certainly stopped me because I was worried about the sound quality. Then I felt I just had so much I wanted to say that I thought, fuck it, be prolific, not perfect. I sit in my office and try and record and I may find that my Dad is downstairs banging on the window to get the squirrels off the bird table or Amazon arrives. The other week I was trying to record and opposite the house is not just Dave and Sparkle the huge pigs but there is a small business park and they were repairing their car park and I swear every time I pressed record they started the pneumatic drill. But I have learned to J.F.D.I (just fucking do it) and not worry about things I can’t control.
If you have something to say get yourself a microphone and press record.
Video used to be a one platform option with YouTube but now it is everywhere and it is powerful. As one-third of time online is spent watching videos you can not ignore the power of video.
You don’t need a fancy SLR you can record video on your phone or tablet. You can use video to create a YouTube channel. You can see how much success you can have just from doing this. You can post native videos to Instagram, Facebook, LinkedIn or Twitters just for starters. You can use video in your online course or you can create free how-to videos using something like Camtasia.
These are a few people/brands who have created incredible success from their videos. Sorted Food. I have spoken about them before their twice-weekly videos are incredible and garner huge followings. Subscribtions to the channel at the writing of this blog sit at 2.38M.
Kevin James, American actor, only a couple of months ago created his own YouTube Channel and already it has grown to 500K followers. Each video is so creative and like watching a mini film.
Lydia Millen influencer has 850K followers and has created a very nice lifestyle from her vlogging. It has garnered her many incredible partnership opportunities.
Marie Forleo didn’t even go down the YouTube channel route, she just set up her own channel on her website and is one of the most successful online business women.
Hold your phone up, press record and start your own channel.