Content is Queen
Content is Queen these days and if you follow the principles from Google’s Zero Moment of Truth white paper, which states that you need to have 11 interactions, 7 hours in 4 different locations you need to be able to take your content and repurpose it for the audience on each platform.
For me everything starts with a blog post, I keep a spreadsheet that currently has over 300 blog titles and when I think of an idea I add it to the list. For you, it could start with a podcast or a Vlog.
But when you get ideas write them down, I spend my life saying to people
“that would make a great blog”
Quite often my female entrepreneur friends and clients will get an email from me with a list of blog posts or video ideas.
The power of repurposing your content is that you get to spread the word, but also it gives you the ability to create in many different ways.
I start with a big idea for a blog post, I then map that post out and then I work out what other content I will create from it.