They ask you answer – by Marcus Sheridan
I love this book. It is so simple, yet so brilliant and it is a constant recommendation to my clients when they moan about having to write regular blog posts.
What this is about is all in the title. Marcus was in partnership in a failing swimming pool company during the 2008 recession. One day so downtrodden with how hard he was working to try and keep afloat a sinking ship. He wrote a very honest blog post. This started to garner some interest so he wrote more always under the principle to use the blog to pass on information that people wanted, to be upfront and honest and not to sell on the posts.
This approach turned their business around, so much so that Marcus stepped away from a full-time job with the swimming pool company to teach this full time.
I have a podcast episode called Content is Queen the importance of constantly creating content and Marcus’ story is a perfect example why. This is a very easy book to listen to. Looks of light bulb moments and packed full of simple and useful advice.
Whether you write regular blogs or if you can’t work out why you need to write blogs this book is a must to listen to.
Click on the image to purchase the book. The link will take you through my Amazon Affiliate account.