It is all about the Niche I wrote a blog post recently called The need to niche - The Florist. It was based on a standard High Street Florist and how you could find success in this overcrowded industry. I gave ten ideas for a way to niche which would help any florist stand [...]

Your network determines your net worth I have two clients, who have recently found the courage to leave networking groups that they had been members of for a long time. When I say courage, I mean it, I had to have countless conversations with these clients to talk them through their fears of letting [...]

Don't be afraid to tip it on its head A while ago I walked into a therapy clinic where a number of different therapists worked in various clinical rooms. As I walked through the door and there was a line of trifold leaflets in a row in a container attached to a wall and [...]

Why is this important? Networking, whether you work for a corporation or you run a small business, is an incredibly important component of growing your profile and brand. It can be a daunting experience for people, to walk into a room of strangers but it can not be ignored. We all have people in [...]