What’s the point?
Gone are the days when you have to start a business with a whole team on your payroll and an expensive office. The only way you were able to connect with people was the Chamber of Commerce, a ton of cold calls, unsolicited post where you had to use a stamp and an advert in the yellow pages in the hope you will get customers.
You can now run a global business on your phone, you can have a business meeting via Zoom whilst you wait for kids to finish one of their many activities, you can get a new logo without even knowing what the designer looks like and you can reach the world whilst walking from the train station on an Instagram live.
Business has changed and it is easier for you to start a business by yourself with nothing more than a laptop at the kitchen counter. However, one of the biggest traps that I find new business women fall into is the “trying to do it all” trap.
What ever you do as a female entrepreneur, you have a skill, knowledge and experience and there is a value to that and a value to your time. When you are working from a startup budget and you are not sure when the business is going to start consistently rolling you have to understand the pennies. Where the mistake happens is when you try and do everything yourself, thinking you are saving money but that instead costs you time and therefore costs you money.
For example, and I have used this story before. I was at an event and was speaking to this woman who was a chocolatier and she created the most amazing chocolate pieces. Her business was doing really well and she was a female entrepreneur in the true sense of the meaning. She had a full chocolate kitchen in her garden a where she could create her edible art in the exact conditions it takes to make chocolate and all she had to do was walk down the garden path.
How amazing is that? She had taught herself how to make the chocolate, it was her passion that she had turned into her business. I wrote about this in recent post Passion = Business = Lifestyle. However, she also learnt how to create her own website, but this was not her business, it was not her passion, she did this because she was trying to save money. Instead, although she didn’t realise this, she had cost her business money. That time she spent, trawling through code books and trying to write and design her website, probably took her ten times longer than it would an expert web designer for whose passion it was to design websites. To be honest, the website was not good, it was really poor quality, designed really badly and after Google changed its algorithm where it would only index mobile responsive website it was valueless. Now any web designer knew that was coming and would have been designing for that since the introduction of the first smart phone but she did not and all that work would have gone to waste.
My point is don’t spend time trying to do a task that you don’t understand, you don’t have time to do or there is someone that can do it better. When you can outsource that work and you can spend time on your business in the area that inspired you to start a business in the first place and is actually income earning activity.
No need to add anything to your payroll, but you need to build a team that you can rely on and send work to when the need arises.
A team of people and businesses you trust, who understand your brand and your business and will deliver on time and with the quality you expect for your business.