Poor or no social media
I wish I earned money from the number of times I have told clients, people at networking groups, people I meet on the streets, any one really that they need to ensure that they social media for their business.
It breaks my heart to see a business struggle because they have not kept up with what is required today, this year, to market your business.
It is not picking up the phone and trying to make cold calls, it is not doing adverts in the local paper and it is certainly not with crossed fingers in the hope someone will show up it is via social media.
This is a regular conversation for me
“How do you mainly get your clients”? I ask
“Word of mouth” the most common reply
“What does that mean”?
I then get a confused look.
Word of mouth, today is not a conversation in the local shop, it is not a phone call, it is not through flicking through the yellow pages, it is someone asking the question on Facebook, it is a question via a direct message on Instagram or it is an introduction via LinkedIn.
People do not just run across your website, they don’t just happen upon your details, they don’t just bumped into your business they need to be able to find you and one of the best and modern ways to do that is via social media.
Times have changed, think what happens when some one gives you a recommendation for something, do you just flat out reach out and make contact or make the purchase? Chances are you try and find out more about them, via their website or through their social media.
A few years ago Google wrote a white paper called. Zero Moment on Truth and within this paper, from research, they summised that in order for a new client to gain enough knowledge and trust to make a purchase they must spend on average 7 hours with you, have 11 different interactions in over 4 different locations. Think about how this affects you today. Do you ever make a purchase on Amazon without reading the reviews first? Millennials and Generation Z are even more likely to investigate through recommendations on social media before they make any move.
Poor or not social media will damage your business and in such fast paced changing world when it comes to technology you can not afford to be left behind.
Those that get it right can and do run global businesses from their smart phones. Just think of influencers who get paid thousands of pounds per image on Instagram or video on YouTube or per blog post. Because done in the right way it creates sales.
So invest in some training, invest the time, add it to your strategy and if you can’t do any of this invest in someone to do it for you, because to not do this, it will have a negative impact on your business.