Social Media is not a task for the same person who sends out your invoices
I get it, as a female entrepreneur, working on your own there is an endless list of tasks to complete just to get through the day, never mind what it takes to grow your business to that next level. On top of that, there is also the job of running a family and a home. However, there are certain things that you need to do to grow your business, which you have to accept and do, whether you like it or not and one of those things is social media.
It is one the things I have talked myself hoarse about but business women still seem to put this at the bottom of their list of priorities.
If you really don’t have time to do social media then you need to think, budget and plan to outsource it. But, I see too many people who offload this like some admin task that anyone can do.
The number of people who have outsourced their social media to VAs who also handle their invoices and book their meetings is incredible to me. It is like handing over your broken down car to the same person who paints your house. They are different skills set and require a different knowledge.
Your social media requires a full strategy against your brand, who your customers are, where they reside online and what you want to achieve with it. It is not about having someone sending a tweet a day and crossing your fingers.
There is a skill set to understand the right strategies to use, to be able to look at the stats and understand how to tweak posts to get the most out of them. To understand the nuances of each platform to know what to post and when. Experts know how to take the values of a brand and put that into an image on Instagram or a published article on Linkedin and to know how to develop the right engagement strategy whether on Facebook or SnapChat.
There are a lot of people who offer social media services and who claim to be experts but who do not stand up to review when it comes to deciding who would represent your brand in a powerful way. You want to ensure that your hard earned money is spent with people who have the right skills to create growth with your social media.
This is quite a personal post because I have seen too many good female entrepreneurs and friends spend their money because they have not done their due diligence and then they find themselves after a period of time to consider that money wasted.